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Banks Journal
Banks Journal is a modern surf and lifestyle brand that blends Japanese precision with coastal Australian ease. From colorful and expressive laydown flats to full-scale campaigns, the brand captures the essence of coastal fun and freedom. Each collection reflects a laid-back yet thoughtful approach to design, embodying a spirit of creativity, travel, and connection to the ocean.
Deliverables
Banks Journal’s creative direction blends coastal ease with urban edge through design, art direction, and brand storytelling. From graphic layouts and laydown flats to full campaigns, every detail reflects a vision grounded in surf culture, design innovation, and craftsmanship. The creative team led everything, from apparel design and seasonal concepts to graphics and content, shaping a voice that is both free-spirited and refined.
Modern Svrplvs
A military-inspired brand that builds on the idea that everything should serve a purpose: clean design, smart function, and multi-use utility made for the everyday journey. The collection is rooted in adaptability, built to move between environments without compromise. Nothing is added without intention. Every detail works hard. It's straightforward, practical, and designed to earn its place.
Deliverables
Modern Svrplvs is led by multidisciplinary creative direction that spans apparel design, art direction, brand identity, and campaign development. From minimal yet expressive graphic systems to full seasonal collections and editorial-driven content, every element is crafted to reflect a balance of utility and cultural relevance. With a focus on refined aesthetics and conceptual storytelling, the brand’s creative leadership shapes a cohesive vision across all touchpoints, merging product, design, and visual communication into a singular, modern narrative.
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