Deliverables

In addition to crafting all CPG assets for Le Marque, we developed a complete visual and brand storytelling system that captured the fragrance’s refined yet modern character. From logo and wordmark design to bottle concepting, label development, and custom iconography, every detail was created to evoke timeless sophistication with a contemporary edge. We established a warm, minimal color palette, editorial typography, and a tone of voice that felt confident, sensual, and understated. Campaign imagery, launch content, and web assets were all built to reinforce Le Marque’s quiet allure and lasting impression—more than just perfume, a signature made visible across packaging, touchpoints, and storytelling.