DIET Face Serum is simple, effective, and made to work. Lightweight and hydrating, it’s packed with clean actives to bring clarity and calm to your routine. Feed your skin right - every day.

Deliverables

In addition to developing all CPG assets for DIET, we built a complete visual identity and storytelling system to reflect the brand’s clean, minimal, and performance-driven ethos. From logo design, custom icons, and packaging to color palette, typography, and tone of voice, every element was created to support DIET’s modern approach to skincare. We designed the serum bottle and label, developed launch campaign visuals, and produced social, web, and lifestyle content—all aligned to communicate clarity, function, and quiet confidence. This wasn’t just another skincare product—it was a foundational routine essential, brought to life with intention across brand, packaging, and digital touchpoints.