Two Brands,
One Vibe.
Concept to Campaign:
To kick off summer, Banks Journal and JuneShine teamed up to connect like-minded audiences through style and flavor. With JuneShine’s signature flavor drop and Banks Journal’s coastal aesthetic, the collaboration reached a broader community while staying true to each brand. The timing was right, the moment- effortless and the ROI was 10x.
Opportunity:
Banks Journal and JuneShine teamed up to blend apparel, lifestyle, and community for a collaboration that connects similar audiences.
01
Overview:
Limited-edition capsule collection combining apparel and beverage, backed by cross-channel storytelling.
02
Rollout:
The campaign kicked off on June 1 to celebrate the entire month of June. The rollout extended across digital platforms and physical B2C channels for both partners.
03
Agenda:
Focused on driving DTC sales, brand awareness, and community activation.
04
Deliverables:
Supported by digital marketing, influencer seeding, and an in-person launch event.
05
KPI's:
Success measured through sell-through rate for all channels, social engagement, and event turnout.
06
Inspiration:
Rooted in laid-back coastal living, the JuneShine x Banks Journal collab blends vibrant color, retro graphics, and feel-good summer energy. It pairs clean, wearable design with the spontaneous spirit of endless carefree days.
Campaign Shoot:
The shoot took place in Malibu, California, with expansive ocean views as the backdrop. A crew of 15, including talent, was on set. The home and all key angles were pre-scouted and mapped out in advance to plan the day around optimal natural light. The production was timed to capture golden hour moments and maintain a relaxed, efficient flow throughout the day.
Go to
Market Strategy.
We launched a two-phase marketing campaign that built momentum through a hype phase with teaser content, influencer buzz, and early sign-ups, followed by a focused launch that rolled out full creative, drove traffic, and converted excitement into engagement and sales.
1. Hype
We sparked curiosity and excitement by dropping hints and sneak peeks that built anticipation and got the audience eager for what was coming next.
2. Launch
We delivered bold, high-impact visuals across all channels that captured attention and sparked immediate excitement.
Hype.
Partnering with @saltyblonde to build buzz for our launch party. No product push, just real word of mouth and one ask: come hang with us at the launch.
Campaign Roll Out: Site Takeover
The activation began with a full site takeover and a coordinated rollout across all channels. Email, social, paid media, and influencer efforts launched simultaneously, creating a unified brand moment that introduced the collaboration and welcomed everyone into the world of Summer of June. A dedicated landing page was created to drive traffic directly to the featured products.
IG: Carousels
Carousels are huge for engagement. The swipe keeps people tapping through and lets you show off more: looks, details, and the full vibe in one post.
IG: Reels
Instagram’s a key driver here, especially Reels. Quick, fun video brings the vibe to life and helps get it in front of way more people.
CRM:
Email is a key piece of any campaign. It hits directly in people’s inboxes, drives traffic fast, and keeps your core audience in the loop with timely drops and updates. Plus, it often costs less than other CPA channels.
